This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://smartwing.es (hereinafter, the “Site”).

1. Personal Information We Collect

a. Device Information
When you visit the Site, we automatically collect certain information about your device,
such as:

  • Web browser used
  • IP address
  • Time zone
  • Cookies installed on your device
  • Pages or products viewed
  • Websites or search terms that referred you to the Site
  • Interactions within the Site

This data is collected using common WordPress/WooCommerce technologies like:

  • Cookies: Small data files stored on your device.
  • Log files: Track actions on the site and collect data like IP, browser type, service provider, entry/exit pages, and timestamps.
  • Web beacons, tags, and pixels: Tools to understand user navigation on the Site.

Common cookies used (may vary depending on plugins):

  • woocommerce_cart_hash, woocommerce_items_in_cart: Help WooCommerce detect changes to the cart.
  • wp_woocommerce_session_*: Stores a unique code per customer to identify their cart in the database.
  • Session and analytics cookies from plugins like Google Analytics, Facebook Pixel, or retargeting tools.

b. Order Information
When you make or attempt to make a purchase, we collect the following:

  • Full name
  • Billing and shipping address
  • Payment information (credit card or bank transfer)
  • Email address
  • Phone number
  • Optional data for marketing, analytics, or user experience (e.g., traffic source, third-
    party data, etc.)

“Personal information” refers to both device and order information.

2. How We Use Your Personal Information

Order Information:

  • Process payments and shipments
  • Issue invoices and manage orders
  • Communicate with you
  • Prevent fraud
  • Provide promotional content tailored to your preferences

Device Information:

  • Assess risks and fraud (especially via IP address)
  • Improve and optimize the Site experience
  • Run targeted advertising campaigns (retargeting)

3. Sharing Your Personal Information

We share your data with third parties to support Site functionality:

  • WooCommerce: Platform managing the online store
  • Google Analytics: To understand user behavior on the Site
    • Learn more: Google Policy
    • Opt-out: Opt-out Tool
  • Advertising platforms like Facebook, Google Ads, etc., for remarketing
  • Other services (e.g., payment gateways, shipping companies, automation tools, CRM systems) under GDPR-compliant contracts

We may also share data when legally required or to protect our legal rights.

4. Behavioral Advertising

We use your Personal Information to show you relevant ads through:

  • Facebook: Ad Preferences
  • Google: Ad Settings
  • Microsoft/Bing: Personalized ads

You may also opt out via the Digital Advertising Alliance.

5. Do Not Track Signals

We do not alter our data collection practices in response to a “Do Not Track” browser signal.

6. EU Users’ Rights

If you reside in Europe, you have the right to:

  • Access your personal data
  • Request corrections, updates, or deletion

We process your data to:

  • Fulfill contracts (e.g., fulfilling orders)
  • Pursue legitimate business interests

International Transfers: Your data may be transferred outside Europe (e.g., to servers in the US or Canada) with appropriate safeguards.

Data Retention


We retain your order information unless you request its deletion.

Minors

This Site is not intended for individuals under 18 years of age.

Changes to This Policy

We may update this policy to reflect changes in practices or legal/operational reasons. The most recent version will always be posted on this page.

Contact

For more information or to exercise your privacy rights:

  • Email: info@smartwing.es
  • Postal Address:
    Pintor Cabrera 22 A 3 IZQ, 03003 Alicante
    Company: FTBI Limited, Unit 7 Block 660